Who we are
WillBoard is a digital out-of-home network that develops, funds, builds and operates billboard sites across Australia — then sells the advertising space on them. We don't broker between separate developers and media owners; we're both, which is what lets us manage the whole thing end to end.
The model
Property owners host a screen and earn tailored, hands-off rental income — WillBoard covers development approval, engineering, fabrication, LED supply, electrical connection and ongoing management. Advertisers then book premium large-format space on that same network, on major arterials and freeways where the traffic actually is.
Keeping both sides under one roof means fewer handoffs, faster approvals, and a network that's built for where advertisers actually want to be — not just wherever a site happens to be available.
Approvals, engineering, build and operation — entirely managed by WillBoard.
Rent commences the moment your screen is commissioned.
Annual uplift keeps your income growing across the term.
Whether you're hosting or advertising, we're happy to talk specifics.
Get in touch